Cult Beauty has teamed up with Jamie Genevieve, founder of VIEVE, to curate an exclusive beauty edit packed with some of her all-time favourite products. With a total value of over £250 and a price tag of just £40, it’s no surprise this box sold out on the same day it launched.
Inside you’ll find eight carefully chosen products, including a mix of skincare, haircare, and makeup, as well as two full-size VIEVE items. One standout? The BioEffect EGF Serum, worth a huge £135 on its own. There were two lip oil shades available, with one variation selling out faster than the other, but both offered an impressive line-up of products for the price.
BioEffect EGF Serum – £135 (15ml)
The highlight of this edit has to be the BioEffect EGF Serum. Known for its powerful age-defying properties, this serum reduces fine lines, improves firmness, and restores radiance. Containing only seven ingredients, its hero component is barley-derived epidermal growth factor (EGF), a protein naturally found in skin that decreases with age. The 15ml size alone is worth £135, and this one doesn’t expire until September 2027, so there’s plenty of time to use it.
Virtue Recovery Shampoo & Conditioner – £15 & £16 (60ml each)
This hydrating duo works to strengthen and repair dry, damaged hair using Alpha Keratin, quinoa, baobab seed oil, and grapefruit extract. The shampoo gently cleanses while enhancing shine and colour vibrancy, while the conditioner deeply nourishes and protects against breakage. The tropical-inspired scent of coconut, yuzu, and warm woods adds a luxury touch to your wash routine.
Living Proof Triple Bond Complex – £19 (10ml)
A weekly, one-step treatment that’s scientifically proven to make hair up to eight times stronger after just one use. Apply to clean, damp hair, leave for 10 minutes, and then blow-dry. It’s designed to strengthen bonds, prevent damage, and improve resilience — perfect for anyone whose hair needs some extra TLC.
Kate Somerville ExfoliKate Intensive Exfoliating Treatment – £22 (15ml)
Often referred to as “Hollywood’s 2-minute facial,” this award-winning exfoliator blends lactic acid and fruit enzymes to smooth skin, refine texture, and boost radiance. Use once or twice a week for best results, and always follow with SPF to protect freshly exfoliated skin. Whilst we've seen this product time and time again in boxes, it's clearly incredibly popular so not a disappointment to see a repeat.
Nue Magnesium Ease Sleep Support Body Spray – £12 (15ml)
A calming body spray infused with magnesium and lavender to help relieve muscle tension, stress, and cramping. Apply before bed or post-workout to relax the body and mind. Its soothing scent and muscle-relieving properties make it an ideal addition to a nighttime routine.
VIEVE Skin Nova Instant Radiance Primer – £14 (10ml)
This primer hydrates and smooths the skin while delivering a subtle golden-hour glow. It can be worn alone for a radiant, fresh-faced finish or used under makeup for longer-lasting wear. The formula contains skin-loving ingredients and ultra-fine pigments that melt into the skin for a natural luminosity.
VIEVE Lip Dew Glossy Lip Oil – £21 (Full Size)
Available in two shades — Mirror (clear) and Rosa (pink) — this glossy lip oil offers hydration and shine, either worn alone or over lipstick. The non-sticky formula adds a comfortable sheen while nourishing lips. The edit which included Rosa sold out incredibly fast so I managed to get hold of Mirror.
Final Thoughts
The Cult Beauty x Jamie Genevieve Edit is an outstanding value-for-money collection, with an impressive mix of high-end skincare, haircare, and makeup. The inclusion of the £135 BioEffect EGF Serum alone makes it worth snapping up, but the supporting products are equally well-chosen and offer something for every step of a beauty routine.
It’s easy to see why this sold out so quickly, and hopefully there’ll be a restock for those who missed out. If you managed to grab one, you’ve secured a serious beauty bargain packed with luxury favourites. Enjoy!
🎥 Watch the unboxing on Youtube: